SHOP: LE LABO NOW IN VIENNA
A new star rose in the perfume firmament in 2006 when the New York-based label Le Labo decided to turn the world of fragrance on its head: gender-neutral, unhurried and vegan. After all, it is “more humane to test cosmetics on New Yorkers than on animals”.
Now the brand has arrived in Vienna’s Tuchlauben – with its first boutique in Austria. At the curved laboratory counter, cult fragrances such as Santal 33 are blended on the spot from fragrance concentrate, alcohol and water, and the bottles are labelled with the customer’s name, location, date and a personal message. Empty bottles can also be refilled at a discounted price. The perfume isn’t individually composed, however; the formula is, of course, fixed.
Santal 33, the house’s most famous fragrance, smells of sandalwood and cedarwood, cardamom, leather and a hint of smoke – a touch of campfire, a touch of the American prairie and a touch of a gallery opening.
Architecturally, every Le Labo store draws inspiration from the city: In Vienna, a restored cross vault and antique Thonet furniture meet stainless steel, herringbone parquet and a minimalist apothecary aesthetic. The Viennese architectural practice BWM designed the shop. We reckon that smell is at least as important as hearing and sight, so pop along and have a sniff! (Photo: ©Le Labo)
WHERE? Tuchlauben 19, 1010 Wien
WHEN? Monday to Saturday, 10 AM to 7:30 PM
To the shop!