Whole some – C/O Vienna Magazine

Active care for something inanimate. Motherhood, or in other words, care work, manifests itself in various forms. Many people, or even things, can take on this role. Their influence can have a positive or negative effect.

Whole some focuses on clothing that fulfills this role. Every day anew. What happens when a dress not only keeps you warm, but also holds you? When fabric comforts, silhouettes protect or give space? The collection plays with the body—with volume, closeness, and distance—clothing becomes a second skin, a shell, a posture.

A project on the theme of M(OTHER)ING, realized in collaboration with the Applied Photography and Time-Based Media class led by Prof. Maria Ziegelböck at the University of Applied Arts Vienna. Created as part of Yasmina Haddad's MATCH! #4 course.

The interrelationship between photography, fashion, and casting is examined, with a focus on the relationship between photographer and subject—and vice versa. The mother figure is not meant biologically, but is considered through acts of care: m(other)ing is a verb. Mothers mother, fathers mother, girlfriends mother—you can also be the mother of a house! Are you maternal? Or are you mothers? Like queens?*

Photography: Gwendolin Meta

Fashion: Renee Ruth Klaßen

Light: Julius Zeitlmann

Model: Rosa Sturm

HMU / Styling: Renee Ruth Klaßen, Rosa Sturm, Gwendolin Meta

Set Design: Renee Ruth Klaßen, Gwendolin Meta

Catering: Helen Hümmer