Mother

After I photographed my mum for the first time as one of three models in an editorial, I realized how much she enjoyed being taken care of—getting her makeup and hair done, and being dressed up.

Text: Photos: Oskar Ott

She was so happy, and I knew I wanted to dedicate an entire fashion editorial to her as a way of thanking her for everything she’s done for me and taking care of her through my work. To emphasize her personal style, we worked with her personal wardrobe and only added a few things.

A project on the theme of M(OTHER)ING, realized in collaboration with the Applied Photography and Time-Based Media class led by Prof. Maria Ziegelböck at the University of Applied Arts Vienna. Created as part of Yasmina Haddad's MATCH! #4 course.

The interrelationship between photography, fashion, and casting is examined, with a focus on the relationship between photographer and subject—and vice versa. The mother figure is not meant biologically, but is considered through acts of care:

m(other)ing is a verb.

mothers mother

fathers mother

friends mother

(you can be the mother of a house)

Are you maternal? Or are you mom? Like, queen?*

Creative Direction & Photography: Oskar Ott

Styling: Laura Zanon

Hair & MakeUp: Parnia Sarraf

Styling Assistance: Laura Angel

H&M Assistance: Mara Prislan

Photo Assistance: Lacko Hudi

Ba ...

Text: Photos: Yevheniia Kriuk & Zinaida Tsyhliuk

... is a short, informal word for grandmother — or babusya — in Ukrainian. Between these women and the photographers lies a generational rift. We want to talk about their generation.

Photography Young Talent Art Social

ImmerHin

Text: Photos: Beatrice Signorello

Ten years ago, I lost my mother suddenly in a traumatic event. Our relationship had always been complicated, and her unexpected death left me grappling with unresolved emotions. Since then, I have been haunted by nightly dreams of her, fueling a deep desire to bring her presence back into my life in some form.

Photography Young Talent Art Social

whOle sOme

Text: Photos: Gwendolin Meta

The collaboration explores the multifaceted idea of mothering—not as a biological role, but as lived care.

Art Photography Young Talent Social