Mother

After I photographed my mum for the first time as one of three models in an editorial, I realized how much she enjoyed being taken care of—getting her makeup and hair done, and being dressed up.

Text: Photos: Oskar Ott

She was so happy, and I knew I wanted to dedicate an entire fashion editorial to her, as a way of thanking her for everything she’s done for me and taking care of her through my work. To emphasize her personal stile we worked with her personal wardrobe and only added a few things.

A project on the theme of M(OTHER)ING, realized in collaboration with the Applied Photography and Time-Based Media class led by Prof. Maria Ziegelböck at the University of Applied Arts Vienna. Created as part of Yasmina Haddad's MATCH! #4 course.

The interrelationship between photography, fashion, and casting is examined, with a focus on the relationship between photographer and subject—and vice versa. The mother figure is not meant biologically, but is considered through acts of care: m(other)ing is a verb. Mothers mother, fathers mother, girlfriends mother—you can also be the mother of a house! Are you maternal? Or are you mothers? Like queens?*

Creative Direction & Photography: Oskar Ott

Styling: Laura Zanon

Hair & MakeUp: Parnia Sarraf

Styling Assistance: Laura Angel

H&M Assistance: Mara Prislan

Photo Assistance: Lacko Hudi