Avant-garde fashion and gorgeous things in the hip Karmeliter neighborhood

SONG is cult in Vienna. In her shop in the hip Karmeliter neighborhood the Korean Myung Il Saba-Song sells carefully selected cult brands such as Walter Van Beirendonck, Dries Van Noten, Balenciaga Edition, or AF Vandevorst and exclusive interior labels.

Word is that many a fashionista fly in extra from abroad to shop at SONG. People press their noses against the shop window to get a glimpse at the gorgeous things for sale inside. Those with a smaller budget might at least purchase a gem during the sales.

The loft-like 300m2 “fashion department store” SONG was built in 2006 by the Austrian architect Gregor Eichinger. The interior comes from the Dutch designer Piet Hein Eek. Owner Myung-Il Saba-Song, who isn’t just a fashion expert but also an art historian, enjoys a reputation for being a pioneer of fashion, design, and art in Vienna since almost two decades now.

The hip restaurants Ansari and Mochi are just around the corner.

She already ran an equally legendary store in the 1st district before moving to the perhaps most scenic area of Praterstraße with the trendy restaurants Ansari and Mochi located in the immediate neighborhood. How practical!

SONG offers fashion design by Dries van Noten, Anne Demeulemeester, Paul Harnden Shoemakers, Christopher Kane, Marc le Bihan, 32 Paradis, bags by Delvaux, Olympia le Tan, Isaac Reina, accessories by Werkstatt München, Sabine G., and furniture and houseware by
 Piet Hein Eek, James Plumb, Matthis Esterhazy, Astier de Villatte, J. Lobmeyr, Private 0204.

And, of course, there is also her own label SONG, which Myung-Il founded in 2007 with her nephew Jeung Gyu Song.

Last but not least, there are alternating art exhibitions showcasing various artists in the adjacent gallery Song Song.

+43 (0)1 532 2858

opening times:
Thue – Fri: 10.00 am – 7.00 pm
Sat: 10.00 am – 6.00 pm


Praterstrasse 11-13
1020 Vienna
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