The Boutique Owner

Fashion for the New Woman

Sometimes, Michael Edinger aka Baron Mucki feels like “a little Mr. Know-It-All”. Having worked in retail and having seen the big, wide world, he opened his own little boutique in Vienna, the Magazin am Getreidemarkt. “To do it differently for once.”

The Magazin am Getreidemarkt is much more than a simple place to shop; it is a lounge, an art gallery, and a boutique at the same time. Along with Italian and French fashion, „Mucki“ – this is what his friends call him – offers his own collection for women. And when it comes to the Viennese’s taste in fashion, Michael Edinger has his very own opinion…

Please press CC for English subtitles!