If you are interested in young, emerging Viennese fashion, then you should remember the name SAGAN Vienna. Their collections and accessories, including the cult woven cane bags, have that certain something. International success comes without fail.
The designs by the duo Tanja Bradaric and Taro Ohmae are an exciting mix of Viennese charm, Parisian chic, and German Bauhaus with subtle ethnic and cultural influences from their home countries: she comes from Croatia; he’s from Japan.
Their fashion reflects the traditional and avant-garde, handcraft paired with innovations and solid materials, always of the highest quality and with the ambition to create something new. They experiment with cuts, play with details, break clichés; they have their heads in the clouds, but their designs remain very wearable.
Bradaric and Ohmae met one another during their studies in the fashion class at the University of Applied Arts Vienna. They studied under Raf Simons and Veronique Branquinho. Thereafter they worked at Chloé and Balenciaga
in Paris. In 2012 the designer duo founded their own label and
concentrated on ready-to-wear collections and accessories.
An outstanding work is their leather bags with traditional Viennese canework, which are already treated as cult items. A no-less cult item from the furniture sector served as inspiration: the Thonet chair No. 14. Time and again the woven cane pattern is reinterpreted in different ways in their fashion creations, which are produced in small-scale European manufactories.